Arts, Culture &
Creativity Strategy
The Whakatāne District Council was launching a new initiative to nurture Arts, Creativity, and Culture in the region and needed a document to effectively communicate this vision to their community stakeholders. The communication strategy was framed through the analogy of a Waka Hauora, with the sails, bindings, and haumi construction symbolising the different elements of the strategy’s approach.
Client
Whakatane District Council
Year
2023
The Spreads
The publication featured the strategic context, case studies of existing events and initiatives, public feedback, and key strategic milestones. The strategy underwent several rounds of public consultation, evolving and refining into its final form. Below are a selection of spreads from the completed document.
