Brand & Assets
Te Pou Oranga Whaiora is a newly established addiction recovery initiative in the Eastern Bay of Plenty. Founded by a coalition of local iwi, this health provider aims to support individuals in overcoming drug addiction by fostering a reconnection to traditional Māori values and practices. Through this approach, participants are empowered to rebuild their sense of community and restore their well-being.
Client
Te Pou Oranga Whaiora
Year
2023
The Tohu
In collaboration with a local Māori artist, this Tohu was designed as the logo for the initiative. The concept symbolizes the embrace of the community, with the arms representing the support and unity of those around the individual, while the central circular element signifies the Whaiora (the patient). The vibrant orange gradient, complemented by a central Koru, represents new beginnings and the brighter future that awaits those who embark on their recovery journey.
The Assets
Fridge Magnet
Letterhead