Brand, Bottle Design & Website
A well-established vineyard in Hawke's Bay, known for supplying grapes to some of the region's most renowned wine labels, decided to create its own range of wines. Together, we developed a new brand to reflect this exciting new chapter.
Client
Herringbone Wines
Year
2020
The Brand
The brand concept drew inspiration from the vineyard's history as a dairy farm. The herringbone design symbolizes the layout of the milking stations, connecting the past with the present.
The Bottles
A new wine brand called for fresh packaging. We began with the rosé bottle (center), and over the next two years, expanded the range to include reds. The logo and herringbone design were created using subtly tinted spot gloss, with rose gold foil adding a striking contrast.
The Website
With the vinification in progress and the labels being printed, we needed to find a point of sale. For this we created a website which would help tell the story of Herringbones Wines, and help bring the wine to the people.
The site was built through squarespace which empowers the client (with some training) to become masters of their brand’s destiny.
www.herringbonewine.co.nz